The better recommendations toolkit


This dvm360 toolkit gives you the tools you (and your team!) need to make better recommendations for regular pet wellness care. The special package of articles, tips, handouts, videos and tools is designed to make it easy for your team to educate pet owners and make sure they deliver the care you and your team recommend.

Articles and tips

> The recommendations your clients ignore

> Create a complete picture of health: How to cultivate client compliance

> 6 steps to a good behavior recommendation

> 3 ways to make sure your veterinary recommendations hold water


Your tools for better recommendations

Sample script

It should come as no surprise-the way in which you follow up is the key to client compliance. Here's how to follow up on your recommendations for the most effective outcome.


> Tired of talking about the same old stuff? Maybe you need to tune up your delivery. Dr. Robin Downing offers up her top 10 ways to blow a recommendation-watch now.

> We all know that good communication in the exam room makes for a strong relationship with clients. Watch how Karen Felsted, CPA, MS, DVM, CVPM, demonstrates different approaches and language during a dental exam and the ways in which you can alienate or win over clients.

> It's a reality in every veterinary practice, and one that can make or break your clients' trust … cost. Dr. Jim Kramer tackles what can be an especially sensitive, emotionally charged issue: how to recommend a really expensive treatment or procedure.

> Dr. Andy Roark says veterinarians can bolster their effectiveness in the exam room by presenting pet owners with simple, clearly distinct treatment options and strong, emphatic recommendations. In this video how-to, Dr. Roark gives his step-by-step instructions to make your expert recommendations stick with pet owners long after they've left your clinic.

Ready-to-use handouts

Do your clients know how old their pets really are? Do they know why age matters? What about diagnostics-do they know why diagnostic testing is important for their pets' overall health? Use these two handouts to aide in your conversations with pet owners.

> Reality check: How old is your pet in human years?

> Preventing disease: Why diagnostic tests are important to your pet

BONUS: Team training tool

Does your team need practice turning weak words into strong recommendations? Use this cheat sheet.

Talk back

Does your team do a great job with your practice's social media? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? Let us know.

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