Leaders narrow association's direction to five key areas
SCHAUMBURG, ILL. — The American Veterinary Medical Association is cementing a strategy to address five key areas pertaining to the profession: advocacy, veterinary work force, education, animal welfare and economic viability.
Association leaders released an outline of AVMA's directives last month during the House of Delegates' Winter Session in Schaumburg, Ill. The goals, developed by the group's Strategic Planning Committee in 2006, are designed to guide AVMA on profession-related issues. The list was tweaked last June, and in November draft objectives for each goal were identified and presented to Executive Board members.
Officials intend to start implementing the strategy in May, and promote it through 2010.
It's an ongoing process, AVMA Executive Vice President Ron DeHaven says.
"I firmly believe there is no such thing as a status quo in organizations," he told delegates in a speech. "They're either improving or they're declining because they are not changing with the environment but rather reacting to it."
Various activities are being pushed to promote each of AVMA's strategic goals and directives. While DeHaven notes they are in a draft stage awaiting cost figures and the Executive Board's final approval, the tactics, he says, are designed to be specific, measurable, achievable, relative and time-bound.
Here is the list:
Advocacy: AVMA, through its members and leaders, is committed to be a leading force and advocate on veterinary-related issues in local, state and international legislation and regulation.
Veterinary work force: Critical shortages in veterinary work force, infrastructure and resources are identified and solutions developed in collaboration with key stakeholders to ensure that national veterinary needs, including those with global implications, are met.
Education: The AVMA Council on Education accreditation process is the premier standard for veterinary medical education globally.
Animal welfare: AVMA is a leading advocate for and an authoritative, science-based resource on animal welfare.
Economic viability: The veterinary profession's economic viability and sustainability is evaluated and strengthened within all segments.