Is all-natural the latest trend?


The use of green products is on the rise.

Maybe. Even though consuming consciously is trendy in other industries, in veterinary practices the answer to whether there's a widespread demand for green products depends on who you ask. "Not too many clients ask about eco-friendly, natural, or organic products," says Karen Sabatini, a Firstline Editorial Advisory Board member and a receptionist at Ardmore Animal Hospital in Ardmore, Pa. "And the number of clients who do ask has been consistent over the years."

Client questions

On the other hand, Gina Toman, a Firstline board member and a veterinary assistant with Seaside Animal Care in Calabash, N.C., says she's seeing much more interest at her practice. "There's been a big shift in our practice toward organic and green products since the pet food recall, although most client requests are for natural and organic food recommendations," she says.

Client interest

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