Why Veterinarians Should Partner With Retail Stores
At first, Amanda Landis-Hanna, DVM, senior manager of veterinary outreach for PetSmart Charities, didn't understand the benefit of having a client shop at a retail store.
"As a practicing veterinarian, I used to be very confused about where retail stores kind of fit into the picture," Amanda Landis-Hanna, DVM, senior manager of veterinary outreach for PetSmart Charities, says. "Certainly, a lot of my clients used to shop at retail stores, and I understood it for things like toys, but I didn't always understand the benefit of having a client shop at a retail store to pick up other things.
One of the nice things about having a partner in a retail store is that frequently they'll have things like a groomer or they may have a trainer on staff, so it can be very beneficial to have a high-quality partnership where you're able to help educate the team members of the store while at the same time you're able to help take advantage of, say, grooming or training facilities that may be on-site. It helps to take a little bit off the hands of the practicing veterinarian when they have a high-quality partnership, and can really utilize their local community."