Who needs an ultrasound machine?

To be successful, any new technology in your practice needs monetary and personal investment. Practice management consultants Bash Halow, LVT, CVPM, and Karen Felsted, CPA, MS, DVM, CVPM, are here with business and medical perspectives on the introduction of ultrasound.

First, here's Bash Halow saying servicesnot productsare where it's at. He believes that if the numbers work out and the staff interest is there, ultrasound is a great option for your clinic.

OK, you've bought the gear and your staff is into it. But if your customers know nothing about ultrasounda safe betget them in the loop with the "what" and the "why." Listen as Felsted explains how a little education can get pet owners on board with this procedure.