What Type of Video Content Should You Create?

If you're unsure of what types of videos your veterinary practice should prodcut, Bill Schroeder, senior vice president of InTouch Practice Communications, says look inward. Take a look at your veterinary practice, your brand and what your clients are saying.

Schroeder says ask your staff what questions are being frequently asked and contemplate if answering those questions could be turned into an easy-to-watch video. If you've created a good video and it's not getting any comments or shares, he says you might be in a space where no one is watching or appreciating the content.