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VMX honors 2023 Vetty Award recipients


The awards honor animal health marketing companies for their industry contributions

The North American Veterinary Community (NAVC) honored the recipients for its 2023 Vetty Awards during the Veterinary Meeting & Expo (VMX) in Orlando, Florida.1 The international awards honor marketing excellence within the animal health industry.

“We're thrilled to bits to be here. We're not a large company. We're from the UK. We really feel that we've made an impact now over this side of the pond against some really big hitters. So we're absolutely delighted,” expressed Annie Mankin, COO of Hallmarq Veterinary Imaging.

According to the NAVC,2 this year’s award winners demonstrated the best in advertising, design, digital, educational materials, events, promotions, and more to promote the industry and keep pets healthy and happy. Agencies, nonprofits, and project organizations were invited to submit projects for consideration and the NAVC received submissions from pet pharmaceuticals, diagnostic equipment, goods, professional associations, advocacy groups, and more.

Once submissions closed, each of the entries was reviewed by a panel of judges made up of leaders within the creative marketing field.

"We are proud of the amazing work that those in marketing and advertising are accomplishing in the animal health care industry. This year's entries proved beyond excellent, showcasing many of the advancements in animal medicine, a deeper understanding of the animal health audience, developments in technology, and memorable creative campaigns," said Gene O’neil, chief executive officer, NAVC. "The VETTY Awards® entrants play an important role in helping animals everywhere live longer, better quality lives."

The grand prize winners for 2023 are:

  • Best in Show (For Profit) Award: For the category of New Product/Program or Service Launch, "Zoetis Diagnostics Look Deeper Campaign to Launch the Virtual Laboratory" which was launched by Zoetis and FWD People
  • Best in show (Nonprofit) Award: For the category of In-Clinic Merchandise, Promotional/Advertising, "Doc's Little Free Library" by Old Ridge Veterinary Hospital.
  • Large Animal Award: For the category Large Animal Digital, "Equine Lifetime of Care Lookbook" by Synchrony and Stephens & Associates.
  • NAVC Spotlight Award: For the category new Product/Program or Service Launch, "Hallmarq Veterinary Imaging" by Hallmarq Veterinary Imaging and BrandTall Communications.

“We won the award [Best in Show (Nonprofit) Award] for our campaign on Docs Little Free Library, a campaign to engage the computer community and give books away to our neighbors and start a little free library and it's working. It's weird to call it a marketing campaign because I've always thought of it more as like a life's mission to give books away but it works,” said William Tancredi, DVM.

The Judge’s Award Recipients are:

  1. For the category In-Clinic Consumer Awareness Campaign, "2023 OraVet Dental Health Month Dispensing Kit" by Boehringer Ingelheim Animal Health USA Inc. and Shepherd Agency.
  2. For the category Campaign – B2B/Trade, "Merck Animal Health BRAVECTO® & SENTINEL® Unlock Better Protection Integrated Campaign" by Merck Animal Health and Circa Healthcare.
  3. For the category Campaign – Consumer, "The Galaxy's Best Pet Insurance" Campaign by Pumpkin & Marvel Studios Partnerships and Pumpkin, Marvel Studios Partnerships & The Hive.

The Vetty Awards were first introduced in 2017 to recognize and reward marketing that helps the rapidly growing animal health industry continue to grow. A full list of the winners for 2023 is available on The Vetty Awards website.

The grand prize winners were recognized on stage during Awards Nights prior to the end of the night entertainment featuring country singer Tyler Hubbard.


  1. Awards Night. Presented at: VMX; Orlando, FL. January 13, 2024.
  2. 2023 VETTY Awards® Recognizes Marketing Excellence in Animal Health Care Worldwide. News release. North American Veterinary Community.January 11, 2024. Accessed January 15, 2024.
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