Tips for Marketing Dental Care in Your Veterinary Practice

When it comes to marketing dental care, there's a lot of room for improvement among veterinary practices. Vickie Byard, CVT, VTS (Dentistry), veterinary technician dentistry specialist at PetED Veterinary Education and Training Resources, says, first and foremost, there's not enough information about dentistry on veterinary practice websites.

Dental marketing needs to be a full hospital team effort, Byard says — it can't just be solely on one doctor's shoulders. She also says talking about dentistry needs to be done much earlier in the practice; start the discussion at two years of age for dogs. Byard talks about the "Rule of Seven" in marketing, which says that someone needs to hear a message seven times before they really hear it.