This week on dvm360: marketing toward millennial pet owners, plus more veterinary news

From marketing strategies to cat myths debunked, this week covers all the bases in keeping you updated on the hottest topics in veterinary medicine.

Here's a quick glance at this week's headlines:

• A social media expert provides ways to drive more millennial pet owners to your practice through adopting a customer-centric approach, enhancing social media content, and much more.
• An animal behaviorist discusses the many myths and misconceptions pet owners have about cats, plus why providing a more enriching environment can help defuse problem behaviors.
• Shelter United and Virox Technologies teamed up to provide effective cleaning and disinfection solutions to thousands of animal welfare organizations across the United States.
• And much more!

Stay updated with dvm360.com for more coverage of the veterinary industry.