Snoop Dogg launches pet accessory brand

Snoop Dogg announced the launch of Snoop Doggie Doggs, a new pet accessory line for cats and dogs. In partnership with SMAC Entertainment and Little Earth Productions, Inc., the products offered at Snoop Doggie Doggs are inspired by Snoop Dogg's lifestyle to encourage pet owners to have their pets live like royalty in their everyday lives.

"Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space," said Rob Brandegee, Co-Founder of Little Earth Productions, Inc., in an organizational release. "Snoop's personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn't be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it's the perfect holiday gift for pet owners this season. Talk about a holiday treat.”

According to the release,¹ the extensive lineup is made up of apparel, bowls, leashes, plush toys, and more for both cats and dogs that are designed to look like some of Snoop Dogg's most iconic looks. The brand will also offer a variety of collections including “Off the Chain”, “Boss Lady”, and “Throw a Dogg a Bone” to help cater to every pet's personality through unique and elevated pieces.

"If my dogs ain't fresh I ain't fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!" said Snoop Dogg, in the organizational release.1

The products are available in sizers from XS to XL and “big dog” sizes as well. The line officially launched November 15, 2022, on the Snoop Doggie Doggs website and Amazon.

Reference

It's a Dog(g)'s Life - Snoop Dogg Enters the Pet Accessory Space with the Launch of Snoop Doggie Doggs. News release. Snoop Doggie Doggs. November 17, 2022. Accessed November 18, 2022. https://prnmedia.prnewswire.com/news-releases/its-a-doggs-life--snoop-dogg-enters-the-pet-accessory-space-with-the-launch-of-snoop-doggie-doggs-301680973.html