A little bit of writing can go a long way.
Our hospital's marketing manager creates a different informative article to distribute each month, often focusing on nutritional topics. The receptionist staples a copy of this article to the client invoices at checkout. Plus, all clients on the hospital e-mail list receive a copy of the article. (Head to the hospital's website, tudorglenvethospital.ca, for examples of these articles.)
—Dawn Phillips, AHT
Tudor Glen Veterinary Hospital