Reading Firstline should give you a leg up


Crack open your trade publications-it could help advance your career.

What do you typically do on your lunch? Have a snack? Surf the net? Go for a walk? If you've set high career goals, maybe during your downtime you should read trade publications-like Firstline and our sister journals Veterinary Economics, Veterinary Medicine, and DVM Newsmagazine.

Here are four ways you can benefit from reading trade publications, according to

1. Your interview performance will improve. Reading professional journals will allow you to speak confidently about the industry and show the interviewer that you're passionate about your career. You'll learn about things like new products and technologies, important issues facing your profession, and upcoming conventions and trade shows. Some publications even include job openings and can give you an idea of what it takes to get hired.

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2. Gain skills you've never had. If you're new to the veterinary industry, reading trade publications is a great way to get up to speed. You'll get a vision of the “big picture” and learn the ins and outs of the industry. Even veteran team members can discover innovative ideas for a new take on old skills.

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3. You'll be invaluable in a tough economy. Keeping up to date on the latest happenings in the veterinary world will prove your career ambition. These days, practice owners need team members who are committed to the clinic and in their jobs for the long run. By understanding the financial picture, you can help determine the best ways for your practice to succeed-even in a recession.

Make it happen:

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4. You'll identify-and eliminate-your weaknesses. Flip through an industry magazine and you'll likely encounter some information you're not familiar with. There are plenty of resources out there to help you conquer these shortcomings. All it takes is a little time and effort.

Make it happen:

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It's never too late to take a proactive approach to furthering your career. So the next time you sit down with a sandwich on your lunch break, grab a trade publication to flip through. You might find it hard to put down.

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