Qualitative Research and Surveys

June 7, 2017

Caryn Ginsberg, MBA, strategic visualyst at Priority Ventures Group in Arlington, Virginia, says while surveys are a great way to measure the success of your practice, don't underestimate the value of qualitative research.

Caryn Ginsberg, MBA, strategic visualyst at Priority Ventures Group in Arlington, Virginia, says while surveys are a great way to measure the success of your practice, don't underestimate the value of qualitative research. Qualitative research looks at impressions, generalities and opinions — more than just the numbers.