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Puppy Formula

April 1, 2005

Iams? introduces a new Smart Puppy? formula that enhances levels of docosahexaeonic acid (DHA) and was developed based on research that shows puppies that ate food with enhanced DHA are more trainable, the company says.

Iams® introduces a new Smart Puppy™ formula that enhances levels of docosahexaeonic acid (DHA) and was developed based on research that shows puppies that ate food with enhanced DHA are more trainable, the company says.

Smart Puppy contains antioxidants to support a healthy immune system, calcium for strong bones and teeth and a patented fiber source that is gentle on a puppy's digestive system.

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Iams conducted a study to determine the influence of DHA, studying puppies that ate the food before weaning (getting nutrition through their mothers) and after weaning through diet. Puppies that received enhanced levels on DHA outperformed puppies that received normal levels of the nutrient.

Benefits found with the new formula include:

  • The potential for easier training

  • Better overall behavior

  • More successful socialization of the puppy in the family environment

  • A quicker grasp of training and obedience challenges

  • Reduced destructive behavior.

Reducing unwanted behaviors could lead to fewer relinquished puppies due to higher trainability and better behavior, the company adds.

For fastest response. call

(800) 675-3849

www.iams.com

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