Pet Owner Perception of Value, Empathy

April 16, 2018

The results of a recent pet owner survey uncovered that clients perceive communication from veterinary practices as a request for more money.

Amanda Landis-Hanna, DVM, senior manager of veterinary outreach for PetSmart Charities, talks about the results of a recent pet owner survey, and a few of the things that stood out to her. This particular survey uncovered that clients perceive communication from veterinary practices as a request for more money rather than a display of concern for their or their pet’s wellbeing.