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Overcome social media pitfalls

March 30, 2011

There is a pronounced difference between posting on your personal Facebook page and that of your clinic.

Though social media platforms were created primarily as channels of entertainment, their business value has become obvious. As hospital administrator Brenda Tassava, CVPM, CVJ, points out, it's important to distinguish between posting on Facebook as an individual and posting as the voice of your veterinary clinic.

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