New Packaging

Merial introduces a new package design for its cattle line. The Merialbrand of Reliant® modified live respiratory vaccines: Respishield killedrespiratory and reproductive vaccines; and J-VAC®, the two-dose E. colicoliform mastitis vaccine for dairy cattle ­ has a whole, new cleanerpackaging look.

Merial cattle vaccines now also have U.S. Department of Agriculture approvalfor the addition of subcutaneous administration. The new Merial vaccinepackaging design was guided by veterinarian and producer market research.Merial delivers a user-friendly package panel that includes all the informationveterinarians and producers requested for efficient decision-making at aglance. Vaccine components are prominent, with cattle segments noted onthe front, the company says. The new package adds the easily recognizableimage of the Cattle Head® logo.