Licensed veterinary technicians and nutrition advisors answer questions in live discussion
According to a May 2023 Purina Institute survey,1 96% of pet parents reported that veterinarians are their most trusted source for nutrition advice and 78% of pet parents said nutrition expertise is an "important" or "extremely important" element in their satisfaction with a veterinary clinic. However, only 1 in 5 veterinary professionals surveyed reported proactively providing nutrition advice during most client visits.
To help fill the gap for this need, the IAMS brand, part of the Mars family of brands, has released the PETconnect by IAMS, a free digital service with no login required offering pet owners general nutrition and wellness advice for dogs and cats.2 It connects them with a licensed veterinary technician or a nutrition advisor in real time to answer their questions surrounding their pet’s health and wellness or nutrition and feeding needs.
Here is how to use PETconnect by IAMS2:
"Having a pet is one of life's greatest joys. But when our pets are not at their best, it can be incredibly stressful for pet parents to navigate the internet for the best advice and information on how to help keep their pets happy and healthy," said Jean-Paul Jansen, senior vice president of marketing for Mars Petcare North America, in a company release.2 "Through IAMS PETconnect, our IAMS brand is providing pet parents with a free, easily accessible service, further solidifying our ambition to keep pets healthy for life."