Media Planning Guide 2005

Fifteen second-year veterinary students will each receive $20,000, along with mentorship and leadership training that continues after graduation.

Alyssa Mages, BS, CVT, FVTE, shares guidance on assessing emergency patients, communicating with distressed clients, and establishing a team-based triage process.

Here are this week's headlines.

Pyometra is a common and serious illness in adult intact dogs and cats. Because a patient experiencing pyometra may deteriorate rapidly, this condition requires emergency intervention.

The latest products and innovative technology in veterinary medicine.

The Positive Preventive Veterinary Experience Protocol approach combines environmental changes, pain-reduction techniques, sensory distraction, and positive reinforcement to make preventive visits less stressful for pets and their owners.

Acute diarrhea is a daily reality in general practice—and a stressful one for pet owners.

Knowing your triggers is the first step. Bridget Rollins, EMBA, shares how to get from heated to productive conversations that build trust instead of tension.