Introduction - Merchandising

Article

DVMNewsmagazine understands why some veterinarians may first shy away from adding merchandising to their practice. For years, any form of marketing or merchandising was considered unethical within the profession. But today it's a necessity to thrive.

DVMNewsmagazine understands why some veterinarians may first shy away fromadding merchandising to their practice. For years, any form of marketingor merchandising was considered unethical within the profession. But todayit's a necessity to thrive.

In this issue of DVM Best Practices, our team of experts provide youwith the essential tools for creating a solid marketing plan that includesstaff development, client education and financial considerations that allcontribute to enhancing the quality of medicine and services you offer.

DVM Newsmagazine would like to thank Merial for sponsoring this supplementand its continued commitment to helping veterinarians expand their practices.

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