How to Use Your Practice Website to Engage With Clients

Nancy Dewitz, director of sales and marketing and technical consultant for Beyond Indigo Pets, says veterinary practices need to start thinking about and utilizing their practice website differently.

There are several veterinary practice websites that were built years ago and then abandoned, Dewitz says, either because the practice didn't have the money to maintain it, or just didn't understand the value of having one. Websites are no longer just to find a practice phone number or address. Dewitz encourages practices to use their website to engage with clients by building library of educational tools and helpful blog articles.