Focus On Creating a World-Class Client Experience

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To exceed a client's expectations, says Peter Weinstein, DVM, MBA, owner of PAW Consulting and executive director of the Southern California Veterinary Medical Association, you need to first define those expectations.

To exceed a client's expectations, says Peter Weinstein, DVM, MBA, owner of PAW Consulting and executive director of the Southern California Veterinary Medical Association, you need to first define those expectations.

Clients can't tell the difference in how you practice veterinary medicine from the practice down the street, but they can tell a difference when it comes to the client-patient experience, Dr. Weinstein says. Focus on creating a world-class client experience, and you will set yourself apart from the rest.

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Marlis Rezende, DVM, PhD, MSc, DACVAA
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