dvm360® product report: GPS tracking for pets, plus Pure Cravings cat food line and more

Sure Petcare Animo GPS

This canine activity and behavior monitor launched by Merck Animal Health measures sleep quality, barking, scratching, and shaking while also offering GPS tracking capabilities. It notifies pet owners if their dog leaves its designated “safe zone” and provides real-time tracking with location updates while in “lost dog” mode. Animo GPS, which securely fastens to a dog’s collar, is not only water resistant and lightweight, but it boasts a battery life of up to 12 weeks.

Project WAG (Wellbeing and Growth)

This Zoetis initiative provides veterinary professionals with online wellbeing resources that promote self-care, all in 1 place. They include peer-to-peer and self-care resources, community-based resources, and educational resources. The goal is to empower veterinary professionals to establish healthy boundaries in the workplace, connect with the community, and find more joy in their daily work.

Zymox Enzymatic Dermatology Products for Cats and Kittens

This line includes Zymox Enzymatic Ear Solution with 0.5% hydrocortisone, Zymox Enzymatic Ear Cleanser, and the Zymox Enzymatic Topical Cream with 0.5% hydrocortisone. Formulated with Zymox’s patented LP3 Enzyme System, these dermatologic products provide relief from skin and ear conditions minus antibiotics or harsh ingredients.

Pure Cravings

Pure Cravings is a cat food line featuring the only mercury-tested fish for felines. The products, which are human-grade, non-GMO, and grain- free, contain 100% traceable, sustainably wild-caught fish. Flavors include cutlets in gravy with wild tuna, wild salmon, wild tuna and salmon, wild sardines, wild mackerel, and wild sardines and mackerel.

Fetch Calming Full Spectrum Hemp Bites

Each Fetch Calming Full Spectrum Hemp Bite contains 10 mg of high-quality CBD. The potential benefits of this product include supporting an uplifted mood, easing stress, and targeting irritability. These human-grade, vegan hemp bites are made with organic ingredients and are gluten-and cruelty-free. Each bag includes 30 bites.

Hill’s Veterinary Academy

This educational platform offers virtual continuing education opportunities for veterinary teams. The features include a Hill’s on-demand webinar library highlighting various topics, access to nutrition courses for more immersive learning, Hill’s Global Symposium content, and a landing page for viewing and registering for upcoming live events and webinars from Hill’s.