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Dentistry pictorial to improve compliance - VLG

May 1, 2006

Harrisburg, Pa. - In effort to enhance dental program compliance, Lockwillow Avenue Animal Clinic in Harrisburg, Pa., produced a pictorial display, "From Wicked to White - What it takes to Get There."

HARRISBURG, PA. — In effort to enhance dental program compliance, Lockwillow Avenue Animal Clinic in Harrisburg, Pa., produced a pictorial display, "From Wicked to White — What it takes to Get There."

The program was designed to improve marketing of dental procedures, and consists of 12 photos inserted into a series of small celluloid jackets. It is used when discussing the importance of all aspects of a dental prophylaxis.

"A picture is worth 1,000 words," says Dr. Mark Guise, practice owner. "We have been able to improve dental compliance significantly using this tool."

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The material was produced by taking photographs during a dental prophylaxis using a clinic technician's dog to demonstrate aspects, including:

  • Pre-dental teeth in poor condition,

  • Why the pet must be anesthetized,

  • The value of pre-anesthetic blood screening,

  • Pre-dentistry urine problems,

  • The anesthetic procedure,

  • The teeth cleaning and extraction procedure,

  • The pearly white results,

  • Post-dentistry urine testing improvement,

  • How to keep clean teeth clean.

A staff member used desktop publishing to edit the photos and add text for explanation. The result is a professional tool that is used whenever dental problems need to be discussed.

To view a sample of the photos used in producing the dental pictorial, visit www.vlg.us and click on "VLG in the News".

Tip from:

Dr. Mark Guise

Lockwillow Avenue Animal Clinic

Harrisburg, Pa.


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