What did Dr. Donald Piermattei learn from one of his elderly clients?
“As a young clinician, I tried to steer an elderly man with what seemed to be few resources toward a less expensive, but suboptimal, treatment plan. He sensed this and said to me, 'Sonny, don't try to put a price on my pleasure.' Since then, I have tried to refrain from prejudging a client regarding the cost of services.”
-Donald L. Piermattei, DVM, MS, PhD, DACVS