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What did Dr. Donald Piermattei learn from one of his elderly clients?

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“As a young clinician, I tried to steer an elderly man with what seemed to be few resources toward a less expensive, but suboptimal, treatment plan. He sensed this and said to me, 'Sonny, don't try to put a price on my pleasure.' Since then, I have tried to refrain from prejudging a client regarding the cost of services.”

-Donald L. Piermattei, DVM, MS, PhD, DACVS

From An interview with Dr. Donald L. Piermattei



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