Client handout: Your vet: the new Google
Sarah J. Wooten, DVM
Dr. Sarah Wooten graduated from UC Davis School of Veterinary Medicine in 2002. A member of the American Society of Veterinary Journalists, Dr. Wooten divides her professional time between small animal practice in Greeley, Colorado, public speaking on associate issues, leadership, and client communication, and writing. She enjoys camping with her family, skiing, SCUBA, and participating in triathlons.
Your clients have researched vaccines from every website their search engine could churn up. Some are factual, others not so much. Hand them this handout to steer them toward your veterinary knowledge instead.
Dr. Google's done it again and your client is now terrified of giving their fur baby vaccinations. The conflicting views on conflicting webpages have scrambled their brains, and they're not sure who to trust. Give them a reason to trust you with this client handout that answers their vaccine questions.