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Can veterinary clinics compete with shelters?

March 12, 2014
Shawn G. McVey, MA, MSW

Adapt and survive market segmentation by the consumer.

Competing with shelters and other low-cost providers may seem like a no win situation. Consultant Shawn McVey, MA, MSW, says veterinary clients can and must be educated about the levels of service within the field to help them make the correct choices.

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