In a new national survey, most pet owners reported holding steady or increasing what they spend on their pets. Only 7% of consumers said they would trim pet health spending if money got tight.
News|Articles|March 12, 2014
Can veterinary clinics compete with shelters?
Author(s)Shawn G. McVey, MA, MSW
Adapt and survive market segmentation by the consumer.
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Competing with shelters and other low-cost providers may seem like a no win situation. Consultant Shawn McVey, MA, MSW, says veterinary clients can and must be educated about the levels of service within the field to help them make the correct choices.
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