Advertisement
Advertisement
© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.
Adapt and survive market segmentation by the consumer.
Competing with shelters and other low-cost providers may seem like a no win situation. Consultant Shawn McVey, MA, MSW, says veterinary clients can and must be educated about the levels of service within the field to help them make the correct choices.