Adapt and survive market segmentation by the consumer.
Competing with shelters and other low-cost providers may seem like a no win situation. Consultant Shawn McVey, MA, MSW, says veterinary clients can and must be educated about the levels of service within the field to help them make the correct choices.
From exam room tips to practice management insights, get trusted veterinary news delivered straight to your inbox—subscribe to dvm360.
When cost is a barrier for clients: Navigating financial challenges
May 13th 2025In this Q&A article, Robyn Jaynes, DVM, director of veterinary affairs at PetSmart Charities, shares expert advice on how the veterinary profession can better support pet owners facing financial barriers to care.
Read More