Building Your Personal Brand

Branding seems like a buzzword today in the veterinary profession. Marvin Meinders, DVM, MPVM, veterinary epidemiologist, explains what building your brand means. When you think of an emblem of a certain brand, what do you think? This correlates to what people and clients think when they hear your name.

Your brand is composed of your personal values, your career experience, your first impression and several other things. Once you've been branded, it's very hard to change that brand. For this reason, you be building your brand as early on in your career as possible.