Two notable pet-industry acquisitions closed in September. One bringing AI-powered clinical documentation into IDEXX's software ecosystem, the other marking the first acquisition for fresh-food brand The Farmer's Dog.
|Articles|October 17, 2008
Best practices for online advertising success
Best practices for online advertising success
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Best practices for online advertising success
The starting point to any successful online advertising campaign starts with determining your business goals. Do you want to build brand awareness? Acquire new customers? Sell deeper into your current customer base? Win back former customers? Or obtain online orders? Once you've determined your business goals, you can incorporate
best practices
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for online advertising to help you accomplish those goals.
Last week, Melanie Wood, Director of Corporate Training for Advanstar, presented six WebEx presentations of Best Practices for Veterinary Online Advertising Success. If you were unable to attend,
Here's what you'll learn:
- Online branding ads versus online response ads: What creative components work best for each?
- Landing pages: Why landing pages are a must in response ads? How to create one for your business?
- Rich Media: What it can do for your message?
If you have additional questions on how your company can achieve online advertising success, contact your Advanstar account manager.
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New leadership moves, recognition, and achievement.
In a keynote address at the 2026 Fetch National Harbor Veterinary Conference, Jessica Pritchard, VMD, MS, DACVIM (SAIM), shared research showing that many owners decline vaccines because they do not think their pet needs them, and discussed ways veterinary teams can address those concerns.
Alyssa Mages, BS, CVT, FVTE, outlines key considerations for veterinary technicians during triage, from rapid patient assessment and prioritization to client communication and team coordination, in this interview from the 2026 Fetch National Harbor Veterinary Conference.
In a session at the 2026 Fetch National Harbor Veterinary Conference, Nathanael Oster, VMD, MBA, walked attendees through the biology, diagnosis, and treatment of the flea tapeworm in dogs and cats, including why cats are affected more often than dogs.
SNAP-P is a proposed high-impact program that would provide at least $4.4 billion in benefits to low-income pet owners at marginal cost to federal and state governments.
In a slideshow drawn from an on-site dvm360 interview at the 2026 Fetch National Harbor Veterinary Conference, a veterinary oncologist and a veterinary social worker walk through how the role supports owners and staff across a pet's cancer diagnosis, treatment, and end-of-life care.
Here are this week's headlines
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Trending on dvm360
1
Why pet owners decline vaccines: Survey insights and strategies for navigating hesitancy
2
New study takes aim at copper-associated liver disease in Labrador retrievers
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Dave & Cheryl Duffield Foundation commits $250 million to expand veterinary care access
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Paws and profits: Schwarzman AMC names zoological department head, Mars names chief digital and information officer, and more updates
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