Bayer's resQ identification system makes debut with universal reader

SHAWNEE MISSION, KAN. — Bayer Animal Health launched resQ pet identification system, considered a safe and convenient ISO-compliant microchip system to help reunite pets with their owners, the company reports.

Bayer says the new system represents three advancements in the United States:

• Use of scanners that read all brands of microchips tested.

• ISO (International Organization for Standardization) compliant microchips for companion animals.

• Access to a no-cost pet registration database.

Bayer and its partners, Datamars SA and Banfield, The Pet Hospital, are donating 20,000 resQ scanners to shelters across the United States to support the launch of the new ID system.

Thomas Hopper, Bayer's marketing director, adds, "Bayer Animal Health worked very hard to bring resQ to shelters. After seeking the counsel of multiple shelter advisers, we were able to develop a true value proposition for providers and pet owners alike."

The identification system features a microchip about the size of a grain of rice, which is implanted into a pet using a single-use syringe. Each microchip contains a code that is unique and readable by scanners based on an ISO-standard 134.2 kHz frequency. Through resQ's PetLinkTM registry database (www.petlink.net), resQ pet owners are granted free registration and a lifetime of free updates. The database also offers 24-hour support, seven days a week, including contact numbers for non-resQ microchip manufacturers and protection for pets regardless of their country of origin, Bayer says.

The chips were developed by Datamars SA and remain unbreakable, require no battery and are engineered to last a pet's lifetime.

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