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Bayer fires up 'get to the vet' campaign

Article

Las Vegas -- Bayer Animal Health kicked off a new voucher program to help defray the costs of routine veterinary visits. Details of the campaign were released at the Western Veterinary Conference on Sunday.

Las Vegas

-- Bayer Animal Health unveiled a new voucher program to help defray the costs of routine veterinary visits. Details of the campaign were released at the Western Veterinary Conference on Sunday.

"Help Your Pet, Get to the Vet Campaign" will distribute more than $250,000 in $20 veterinary vouchers from Feb. 16 to Feb. 28. The vouchers are available to 13,000 pet owners and can be used at any veterinary clinic/hospital in the country. The vouchers are valid until May 31, 2009.

To kick off the campaign, Bayer purchased advertising in USA Today and recruited Dr. Marty Becker to help champion the cause with consumer media. "During these challenging economic times, we want to help consumers defray the cost of preventive care for their pets," says Joerg Ohle, president and general manager of Bayer Healhcare, LLC, Animal Health Division. For more information go to gettothevet.com.

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