Amp Up Your Influence with Blogging

August 1, 2016

MERIAL is a world-leading, innovation-driven animal health company, providing a comprehensive range of products that focus on disease prevention and overall health and wellness in animals. MERIAL has three main business areas: pets, farm animals and veterinary public health, and our health solutions target more than 200 diseases and conditions across a variety of species. MERIAL employs 6,900 people and operates in more than 150 countries worldwide with over 2.5 billion of sales in 2015. MERIAL is a Sanofi company.

ADVERTISEMENT Its a fact: companies that blog 16 or more times per month get more than three times the website traffic than companies that dont. But if you dont know where to start, or arent equipped with blogging best practices, the idea can be daunting. Here's help.

Of course, it's interesting to know that companies that blog 16 or more times per month get more than three times the website traffic than companies that don't.1 But if you don't know where to start, or aren't equipped with blogging best practices, the idea can be daunting. Now, you can gain valuable information about blogging for your business, tips for simplifying the process, and strategies for driving up your engagement with the power of a blog.

Here's a look at some of the lessons presented in the “Blogging Best Practices” webinar:

What is Blogging? – The nuts and bolts of what LinkedIn® calls “the most important piece of your online marketing pie.”

Benefits of Blogging – Blogging is an excellent way to help boost website traffic, gain influence and help your business grow.

Developing Ideas for Content – Google Suggest™ and other free online tools are available to generate dozens of ideas in minutes.

Content Calendars – Free online tools and downloads, such as Google Drive™ and Trello™, are available to help keep blog planning organized and time efficient.

Take the next step  

Tune in to the “Blogging Best Practices” recording for easy-to-implement blogging tricks, including how to increase your chances of displaying in the Google® results pages.

Writing & Editing for the Web – Users will read about 20% of the text on the average page. It is crucial to grab – and keep – readers' attention online.

Search Engine Optimization Best Practices – Optimized search terms can expand your blog's reach and engage your best audience. About 90 percent of clicks on any Google® search happen on page one.2 Give your blog the best chance to succeed by using appropriate keywords and clear, relevant content.

Going Public – Strategizing your blog's publication is key to seeing positive results.  

Mobile Friendly – Ensure your blog is versatile across a variety of platforms. More than half of all searches and time spent consuming digital media is now done on mobile devices. Try this free Google test  to see how your current website stacks up in a mobile challenge.

This resource is brought to you by Merial, the maker of NexGard (afoxolaner), to offer free online marketing tools that help grow your business. For more information, to view past webinars and to sign up for FREE upcoming events, visit


Kolowich L.

How Often Should Companies Blog?

Hubspot. Accessed July 22, 2016.

2  The Value of Google Result Positioning. Chitika. Accessed July 22, 2016.

®NexGard is a registered trademark of Merial. All other trademarks are the property of their respective owners. ©2016 Merial, Inc., Duluth, GA. All rights reserved.