The flea control toolkit
Although you probably think you and your team have a handle on your flea recommendations, chances are your clients might still be operating under some mistaken assumptions about these pesky parasites. Why not take this opportunity to brush up on the latest flea control information and get tools to help you and your team stay on message? We have everything you need, right here.
Articles from the experts:
> From Dr. Michael Dryden: Focus on residual activity: Case study data reveal a clearer flea control picture
> I rocked my hospital's preventive inventory—tips from a Veterinary Economics' Practice Manager of the Year nominee
> And from CVC-speaker Karen Felsted, DVM, MS, DVPM, information on how to choose a team approach to parasite problems
Video and audio resources
> Fleas are hiding in your clients' homes ... they just don't know where to look. Dr. Michael Dryden gives you tips on how to explain flea hideouts to pet owners.
> Expert parasitologist Dr. Andrew Moorhead with an industry update on flea and tick preventives.
> The harsh reality of fleas—the tricky conversation you have to have with pet owners to help them understand the flea life cycle.
> Wild ones to watch for: Here Dr. Michael Dryden shares which wild creatures are a threat to the pets in your clients’ backyards.
Social media tools
> Use these pleas to stop fleas—and bring your preventive message to social media
> Tell your pet owners not to panic and follow these tips to handle a dreaded flea infestation.
> Don’t let clients jump to conclusions when it comes to fleas. Give them this handout to clear up any confusion.
Tools for the team
Make sure your communication about flea prevention is crystal clear.
> Use this handout to make sure you collect a thorough flea control history from veterinary clients.
> Do your clients think they know it all when it comes to fleas? Use this guide at your next team meeting to find areas where you might be able to better educate pet owners about fleas.
How to better understand fleas
> Use this data from CAPC to decide if there's a communication gap in your practice when it comes to fleas.
And here are EVEN MORE flea control tools
> Communication key for optimal flea control
> Understanding the flea life cycle
> Make time to talk to pet owners about parasites
> 3 tips to talk about natural products with pet owners
> Start the conversation with show-and-tell
The dvm360 social media marketing kit
Use these pre-written Facebook posts and tweets to educate your clients about the need for flea control. (That's right. It's social media outreach made easy!)
CVC highlights: Sound bites
Listen to expert advice on controlling fleas on your pet and in your house.
> Wild ones to watch for
> Flea hideouts in the house
> The harsh reality: Where did that flea come from?
Watch a breakdown of the top five facts about flea allergy dermatitis—and share it on your practice's website.
> 5 facts about fleas and pets' skin
Take advantage of these handouts to reinforce your message to clients about the importance of flea control.
> Managing a flea infestation
> Why your home is a flea magnet
> 5 facts about flea allergy dermatitis
> Parasite prevention and your indoor cat
> Top 10 flea myths
A free iPad module on flea control for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Educate and entertain your clients with interactive content, videos and easy-to-process information about fleas. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.
Does your team do a great job with client education about flea control? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? We're here.
More flea control tools ...
Articles and tips
> Winning the flea control battle
> 3 ways to compete with pet stores for flea-and-tick products
> Is it flea resistance--or something else?
> Use a flea comb to catch clients' attention
> Why parasite control really matters
> Pitching preventives
Take the next step
Use these five strategies to keep your team's enthusiasm for flea prevention high.