The senior care toolkit

This dvm360 toolkit focuses on senior care. The special package of articles, tips, handouts, videos, and tools is designed to make it easy for your team to educate pet owners about the importance of veterinary care for older pets.

Articles and tips

> Just Ask the Expert: Should thyroid function be monitored in hypothyroid dogs given corticosteroids?

> Journal Scan: Darbepoetin for treatment of anemia in cats with CKD

> Journal Scan: Bigger dogs may need less trilostane to control hyperadrenocorticism

> Golden years mean golden veterinary care

> Pets, clients, and senior moments

> Streamline your senior care

Your senior care tools

The dvm360 social media marketing kit for senior care

Use these pre-written Facebook posts and tweets to educate your clients about the specific needs of senior pets and the importance of wellness exams to keep them healthy into their golden years. (That's right. It's social media outreach made easy!)

A free iPad module on senior care for exam room education

If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Clients can rate their pet's changes in behavior, watch a video on feline weight loss, learn about senior wellness testing, take an interactive quiz to assess their pet's quality of life and more. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.

Use these video clips to educate your team and pet owners about health, diet and weight loss in older cats

> Protein-restricted diets in healthy geriatric cats

> Weight loss: An early sign of disease in older cats

> How to encourage senior cats to eat

Marketing plan

Appeal to clients and get senior dogs and cats in the door with a five-step marketing plan:

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Market your message for senior wellness

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12-month marketing plan for senior wellness

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Sample client letter for senior wellness

Team meeting guide

Make sure the whole team's involved in reinforcing the message of senior wellness care:

> Everyone has a hand in complete senior care

Ready-to-use client handouts

These handouts, directed at clients, help reinforce the education you and your team deliver in person. Just click, print, and hand to clients.

> Wellness screens for senior pets

Take the next step

Of course, the whole point is to get these tools and ideas into action so senior pets can stay healthy and happy into their golden years. Use these four strategies to promote senior pet health and wellness.

Talk back

Does your team do a great job promoting senior wellness to pet owners? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? We're here.