The heartworm toolkit
This dvm360 toolkit focuses on heartworm disease. The special package of articles, tips, handouts and tools is designed to make it easy for your team to educate pet owners about heartworm disease and the importance of year-round prevention for dogs and cats.
Articles and tips
> An argument for year-round heartworm prevention in dogs
> CAPC changes heartworm guidelines due to evidence of resistance
> Tough talk: Have heartfelt heartworm discussions
> Strategy: Getting clients on board with feline heartworm preventive
> Spread heartworm awareness with client games
The dvm360 social media marketing kit for heartworm disease
Use these pre-written Facebook posts and tweets to educate your clients about heartworm disease and the importance of year-round prevention. (That's right. It's social media outreach made easy!)
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Educate and entertain your clients with interactive quizzes, videos and easy-to-process information about heartworm disease in pets. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.
Sample client education script
Prep your team members to discuss heartworm disease and stress the importance of preventives with this script and role-play exercise.
> Sample script: Getting to the heart of the conversation
Use this informational poster to remind clients about the cost of prevention over treatment.
> Change the conversation about heartworm prevention
Take advantage of these handouts to reinforce your message about heartworm disease. Just click, print and hand to pet owners.
> Busted! 11 myths about feline heartworm disease
> Don't gamble with heartworm disease
Take the next step
Of course, the whole point is to get these tools and ideas into action so your team can discuss heartworm disease with clients and promote year-round prevention in practice. Use these four strategies to make a plan and successfully implement it.
Does your team do a great job discussing the importance of heartworm prevention with pet owners? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? Let us know.