Senior care: The next step

Typically, once pets reach the age of seven, they’re considered seniors. But since your clients probably still consider their pets youngsters, it’s up to you to guide them toward appropriate diagnostics and lifestyle changes necessary to make their pet’s senior years golden. Use these next steps.

1. Prep your staff. Gather your group to get everyone engaged and ready to promote senior wellness. Use our team meeting guide and step-by-step marketing plan to develop a plan.

2. Gather information. Your appointment schedule is probably tight—so to make sure you get the information you need about a senior pet, have clients complete the behavior screen questionnaire.

3. Spread the word. Social media helps to share your message with your clients. Use the prewritten tweets and Facebook posts to get started. Bonus: Encourage your clients to share your tweets and posts and watch your social media status soar!

4. Watch and learn. We’ve got educational videos both your staff and your clients will appreciate. Embed the videos on your own website and send clients the link. Get started with this video on protein-restricted diets for cats and determine the best way to incorporate it into your senior wellness plans.