The dermatology toolkit

The dermatology toolkit

Use these free tools to train your team and educate clients about common ear and skin conditions in dogs and cats. (With an educational grant provided by Zoetis)
 
Jun 01, 2014
By dvm360.com staff

This dvm360 toolkit focuses on dermatology. The special package of articles, tips, handouts, videos and tools is designed to make it easy for your team to educate pet owners about the importance of recognizing and diagnosing skin and ear disease in pets.

The dvm360 toolkitArticles and tips

> Helpful hints for the successful veterinary treatment of canine atopy
> CVC Highlight: Relieving the itch and pain of ear infections
> Doing right by dermatology patients
> Dermatology: Top questions technicians ask about diagnostic testing
> Idea Exchange: Easier ear medication distribution

Your dermatology tools

The dvm360 social media marketing kit
Use these pre-written Facebook posts and tweets about otitis externa to help clients understand what could be causing their pet's head-shaking and ear-scratching. (That's right. It's social media outreach made easy!)

Image quiz
What's causing this dog's repetitive lacerations? Test your clinical skills by reviewing the images and making the diagnosis.
> Fragile, hyperextensible skin in a dog

Video corner
Watch and listen to expert advice on diagnostic steps and treatment strategies for common skin diseases.
> Mimics for autoimmune skin diseases
> A golden retriever's surprising diagnosis
> Diagnosing fungal skin disease

Team tactics
Make sure each member of your team is prepared to help clients with their pets' skin conditions.
> Allergy testing: What's each team member's role?

Sample script
Keep clients from sabotaging their pet's food trial by explaining the importance of at-home compliance.
> Help clients complete a diet trial

Ready-to-use handouts
Take advantage of these handouts to reinforce your message to clients about caring for their pets' common skin problems.
> Get a handle on hot spots
> What to do for my dog's itchy, sore ears?
> Answers to your most burning questions on ear and skin infections

A free iPad module on otitis for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Educate and entertain your clients with interactive quizzes, videos and easy-to-process information about otitis in pets. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.

Talk back
Does your team do a great job with tick control and prevention? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? We're here.

More dermatology tools ...

Articles and tips
> How to perform and interpret dermatophyte cultures
> Image Quiz: A bulldog with erythematous plaques
> Image Quiz: A pit bull with bullous lesions
> Image Quiz: The case of the crusty cat
> Image Quiz: The case of the blind Akita
> "Gross" dermatology images educate clients

The dvm360 social media marketing kit for dermatology
> Facebook posts and tweets

Video clips
> Client education for dermatology diagnoses
> Keys to a great dermatology visit

Sample script
> Top dermatology questions clients ask technicians

Ready-to-use handouts
> Ask good questions to get better answers
> Environmental control of infectious disease
> The facts about pemphigus foliaceus
> At-home tips for diet trials

Communication tips for techs
> Dermatology dos and don'ts

Take the next step
Use these four strategies to properly manage dermatology issues in practice.