This dvm360 toolkit focuses on flea control. The special package of articles, tips, handouts, videos, and tools is designed to make it easy for your team to educate pet owners about the importance of flea control and prevention.
Articles and tips
Your flea control tools
> Winning the flea control battle
> 3 ways to compete with pet stores for flea-and-tick products
> Is it flea resistance--or something else?
> Use a flea comb to catch clients' attention
The dvm360 social media marketing kit for flea control
Use these pre-written Facebook posts and tweets to educate your clients about the need for flea control and prevention. (That's right. It's social media outreach made easy!)
A free iPad module on flea control for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Clients can scroll through the top 10 flea myths, watch videos on parasite control, learn five facts about flea allergy dermatitis, and more. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.
Use video to educate pet owners about fleas
Posting educational videos on your veterinary practice's website attracts visitors and keeps pets healthy. But finding the time to make these videos can be tough. To help, we've made a few that you can use for free. To post this video on flea control on your own website, just follow these instructions. The video will look like it's part of your site, and you can even customize the color and size of the video player.
Sample script to use with clients
It's not always easy to recommend flea preventives to clients. We've made it easy with this no-pressure script:
> Pitching preventives
Ready-to-use client handouts
These handouts, directed at clients, help reinforce the education you and your team deliver in person. Just click, print, and hand to clients.
> 5 facts about flea allergy dermatitis
> Boost your flea control compliance
Take the next step
Of course, the whole point is to get these tools and ideas into action so pets can stay healthy and flea-free (and you hear the word "yes" more often when you make flea preventive recommendations). Use these five strategies to keep your team's enthusiasm for flea prevention high.
Does your team do a great job with flea control and prevention? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? We're here.