The dermatology toolkit - dvm360
The dermatology toolkit
Use these free tools to train your team and educate veterinary clients about dermatology issues in pets. (With an educational grant provided by Zoetis)


This dvm360 toolkit focuses on dermatology. The special package of articles, tips, handouts, videos and tools is designed to make it easy for your team to educate pet owners about the importance of recognizing and diagnosing skin disease in pets.

The dvm360 toolkitArticles and tips
> How to perform and interpret dermatophyte cultures
> Image Quiz: A bulldog with erythematous plaques
> Image Quiz: A pit bull with bullous lesions
> Image Quiz: The case of the crusty cat
> Image Quiz: The case of the blind Akita
> "Gross" dermatology images educate clients

Your dermatology tools

The dvm360 social media marketing kit for dermatology
Use these pre-written Facebook posts and tweets to educate your clients about common dermatologic conditions, such as allergic dermatitis, parasites and more. (That's right. It's social media outreach made easy!)

A free iPad module on dermatology for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Educate and entertain your clients with interactive quizzes, videos and easy-to-process information about skin conditions in pets. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.

Use these video clips to educate your team on how to discuss dermatology issues with clients
> Client education for dermatology diagnoses
> Keys to a great dermatology visit

Sample script
Successfully answer clients' questions about dermatology issues:
> Top dermatology questions clients ask technicians

Ready-to-use handouts
These handouts help reinforce your message to your team and your clients. Just click, print and hand to clients, or post in your clinic for staff education.
> Ask good questions to get better answers
> Environmental control of infectious disease
> The facts about pemphigus foliaceus
> At-home tips for diet trials

Communication tips for techs
Keep communication lines open when you and your team are guiding clients through a dermatology diagnosis:
> Dermatology dos and don'ts

Take the next step
Of course, the whole point is to get these tools and ideas into action so your team can properly manage dermatology issues in practice. Use these four strategies to make a plan and successfully implement it.

Talk back
Does your team do a great job tackling dermatology dilemmas with pet owners? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? Let us know.

Source: dvm360,
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