Use these tips from Dr. James Guenther to make sure you're measuring up in your equine practice.

When the going gets tough, the tough equine practitioners get … marketing.

Create a plan, be persistent, and measure success. Give your marketing efforts time to grow and produce new or more knowledgeable clients.

Medical records are worth more than the paper they're printed on. When it's too hard to sell your equine practice outright, consider selling your best asset—your clients.

If low cash flow is hobbling your equine veterinary practice, outdated policies may be to blame. Here are six steps to collecting money you've earned on old invoices.

Q. The inventory for our practice's equine work seems out of control and the payables are piling up. How do I manage inventory without losing money?

Statistics show that at least 61 percent of your clients are using social networks. Are you? Find out how Facebook and Twitter can help your practice's profits soar.

Your equine practice cash flow is weak and your stress is high. Turn your fever of anxiety into a plan to rejuvenate your inventory and heal your financial woes.

An economic downturn is not the time to cut back on marketing. Rather, it's an opportunity to grow your veterinary practice's brand and prepare for greater financial success once the market recovers.