Articles by Marnette Denell Falley - DVM360
CVC 2009
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Articles by Marnette Denell Falley

Marnette Denell Falley


Marnette Falley is the group content director for Advanstar Veterinary Healthcare Communications and the former editor of Veterinary Economics magazine.

Articles
Tips for women on work-life balance
July 15, 2009

You can't do it all. But a speaker at this year's AVMA conference has seven steps to help you do what's most important.

AVMA coverage: State boards and standards of care
July 15, 2009

A veterinary specialist asks tough questions and offers advice to practitioners on good habits to survive licensing board investigations.

Create a more unified, more productive team by defining your mission
April 30, 2008

Everyone on a veterinary team wants to know where you're headed and how your team is doing. Answer those questions by giving your team a clear vision and identifying your first goals along the path.

Perform a SWOT analysis to identify new business opportunities
April 28, 2008

The strongest practice teams work on their business, not just in it. Use this approach to give structure to your conversations about what paths to pursue.

Use human health comparisons to build value
April 28, 2008

The client looks up from your estimate and says, "Wow. That's a lot." What do you say when you encounter price resistance?

Thanks for making my job great
March 1, 2008

You're a wonderful, generous, gracious group. And I've enjoyed working with you and for you as the editor of Veterinary Economics.

The curse of knowledge
February 1, 2008

More information, more experience, more skills—those are all good things, right? Actually, your know-how can sometimes work against you.

Brave new world
January 1, 2008

This issue of Veterinary Economics has been quite an experience for our editorial team—we switched software. Any of you who've done that in recent memory can probably identify.

Doors of opportunity
December 1, 2007

OK, so let's say you disagreed with Mark Opperman last month. You've done fine without written employment contracts, and you never intend to put one in place. Or maybe you tried to move to twice-yearly exams in November, and every client refused your recommendation ...

Hospital Design
Hospital Design

A gutted building finds new life in Culver City, California

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