Audio: Barbaro case offers communication insights
Dr. Richardson, an equine orthopedic specialist, took the national stage in 2006 when Kentucky Derby winner Barbaro became his patient following the colt's tragic breakdown in the Preakness Stakes. In his dynamic CVC East opening session address, Dr. Richardson shared some details about this front-page case and gave some suggestions for communicating with clients and the public at large.
In this short clip, he gives some background that sets the stage for a discussion of the case and the intense media scrutiny it engendered.
In this clip, Dr. Richardson gives details about the injuries Barbaro suffered and the treatment approach he took, and he talks about how important it is to take every opportunity to educate the public about the care veterinary practitioners provide.