Communicating value in difficult times (Sponsored by Intervet) December 1, 2008 By: Karen Felsted, CPA, MS, DVM, CVPM

Communication is not just verbal; your actions are also critical to getting the message across. Consider the following ways to communicate value:

Press 9 to talk to a real person December 1, 2008

Proper phone etiquette can help guide owners through an emergency situation.

Manage horse owners' misinformation August 1, 2008

What to do when a client shows up with a diagnosis from the Internet.

How to give horse owners information August 1, 2008

Your clients look to you for medical knowledge—so give it to them.

Horse owners reveal their sources of information and what they want to learn August 1, 2008

Where do horse owners get their info? Sometimes from you, sometimes from less-reliable sources. Here's what they want to know—and how they'd like to learn it.

Three tips to manage equine client misinformation July 18, 2008

First, veterinarians can address the client worries, then go from there.

New book chronicles largest horse rescue July 1, 2008

Baton Rouge, La. - A new book written by a member of the Louisiana State University equine studies team chronicles what is being called the largest equine rescue ever.

Young, talented, and female June 1, 2008 By: James Guenther, DVM, MBA, CVPM

Want to be a successful equine practice owner and still have a life? Start by communicating assertively and laying old stereotypes to rest.

Effective communication strategies for women—and men June 1, 2008 By: Jan Miller

Men use banter, joking, and playful put downs to establish authority. Women try to maintain an appearance of equality, downplaying their own authority while taking the other person's reactions into account. These rituals play out with both positive and negative outcomes for veterinarians.