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    <description>We should represent our profession at all times&amp;amp;mdash;even when we're off duty.</description>

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    <description>Follow these guidelines to maintain professional relationships with fellow equine
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    <description>Proper phone etiquette can help guide owners through an emergency situation.</description>

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    <title>Communicating value in difficult times (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Client+Communication/Communicating-value-in-difficult-times-Sponsored-b/ArticleStandard/Article/detail/571843?contextCategoryId=44830&amp;ref=25</link>

    <description>Communication is not just verbal; your actions are also critical to getting the message across.
    Consider the following ways to communicate value:</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-to-give-horse-owners-information/ArticleStandard/Article/detail/534730?contextCategoryId=44830&amp;ref=25">

    <title>How to give horse owners information</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-to-give-horse-owners-information/ArticleStandard/Article/detail/534730?contextCategoryId=44830&amp;ref=25</link>

    <description>Your clients look to you for medical knowledge&amp;amp;mdash;so give it to them.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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    <title>Manage horse owners' misinformation</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Manage-horse-owners-misinformation/ArticleStandard/Article/detail/534729?contextCategoryId=44830&amp;ref=25</link>

    <description>What to do when a client shows up with a diagnosis from the Internet.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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    <title>Horse owners reveal their sources of information and what they want to learn</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Horse-owners-reveal-their-sources-of-information-a/ArticleStandard/Article/detail/534728?contextCategoryId=44830&amp;ref=25</link>

    <description>Where do horse owners get their info? Sometimes from you, sometimes from less-reliable sources. Here's
    what they want to know&amp;amp;mdash;and how they'd like to learn it.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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    <title>Three tips to manage equine client misinformation</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Three-tips-to-manage-equine-client-misinformation/ArticleStandard/Article/detail/530707?contextCategoryId=44830&amp;ref=25</link>

    <description>First, veterinarians can address the client worries, then go from there.</description>

    <dc:date>2008-07-18T04:00:00Z</dc:date>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/New-book-chronicles-largest-horse-rescue/ArticleStandard/Article/detail/527176?contextCategoryId=44830&amp;ref=25">

    <title>New book chronicles largest horse rescue</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/New-book-chronicles-largest-horse-rescue/ArticleStandard/Article/detail/527176?contextCategoryId=44830&amp;ref=25</link>

    <description>Baton Rouge, La. - A new book written by a member of the Louisiana State University equine studies
    team chronicles what is being called the largest equine rescue ever.</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/Whats-a-good-way-to-show-appreciation-to-clients-w/ArticleStandard/Article/detail/566461?contextCategoryId=44830&amp;ref=25">

    <title>What's a good way to show appreciation to clients who refer others? (Sponsored by Intervet/Schering-Plough
    Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/Whats-a-good-way-to-show-appreciation-to-clients-w/ArticleStandard/Article/detail/566461?contextCategoryId=44830&amp;ref=25</link>

    <description>A referral is one of the highest compliments an organization can receive and, as such, deserves
    recognition.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Effective-communication-strategies-for-womenmdasha/ArticleStandard/Article/detail/520548?contextCategoryId=44830&amp;ref=25">

    <title>Effective communication strategies for women&amp;amp;mdash;and men</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Effective-communication-strategies-for-womenmdasha/ArticleStandard/Article/detail/520548?contextCategoryId=44830&amp;ref=25</link>

    <description>Men use banter, joking, and playful put downs to establish authority. Women try to maintain an
    appearance of equality, downplaying their own authority while taking the other person's reactions into account.
    These rituals play out with both positive and negative outcomes for veterinarians.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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    <title>Are women tough enough?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Are-women-tough-enough/ArticleStandard/Article/detail/520547?contextCategoryId=44830&amp;ref=25</link>

    <description>The gender earnings gap: It's difficult to talk about. But talking&amp;amp;mdash;with
    authority&amp;amp;mdash;is what female vets must do to earn more.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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    <title>Young, talented, and female</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Young-talented-and-female/ArticleStandard/Article/detail/522819?contextCategoryId=44830&amp;ref=25</link>

    <description>Want to be a successful equine practice owner and still have a life? Start by communicating
    assertively and laying old stereotypes to rest.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/AAEP-promotes-annual-dental-exams-for-horses/ArticleStandard/Article/detail/520532?contextCategoryId=44830&amp;ref=25">

    <title>AAEP promotes annual dental exams for horses</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/AAEP-promotes-annual-dental-exams-for-horses/ArticleStandard/Article/detail/520532?contextCategoryId=44830&amp;ref=25</link>

    <description>The American Association of Equine Practitioners launched an equine dental awareness campaign in April
    to run throughout 2008.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/The-best-of-the-best-Sponsored-by-IntervetSchering/ArticleStandard/Article/detail/566466?contextCategoryId=44830&amp;ref=25">

    <title>The best of the best (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/The-best-of-the-best-Sponsored-by-IntervetSchering/ArticleStandard/Article/detail/566466?contextCategoryId=44830&amp;ref=25</link>

    <description>Clients with these attributes help you practice good medicine.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/What-is-an-effective-way-to-educate-my-existing-cl/ArticleStandard/Article/detail/566460?contextCategoryId=44830&amp;ref=25">

    <title>What is an effective way to educate my existing clients and bring in new ones? (Sponsored by
    Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+client+relations/What-is-an-effective-way-to-educate-my-existing-cl/ArticleStandard/Article/detail/566460?contextCategoryId=44830&amp;ref=25</link>

    <description>A free client and public education seminar held at least once a year is a tremendous practice
    builder.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Forget marketing. Think service.</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Forget-marketing-Think-service/ArticleStandard/Article/detail/514860?contextCategoryId=44830&amp;ref=25</link>

    <description>Rethink your stance on marketing and consider what it's really about: providing valuable information
    to a client so he or she can make an informed decision about purchasing a product or service.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

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    <title>Are your clients advocates, apathetics, or assassins?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Are-your-clients-advocates-apathetics-or-assassins/ArticleStandard/Article/detail/514868?contextCategoryId=44830&amp;ref=25</link>

    <description>The tales clients tell can poison or profit your practice.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Custom-ambulance-transports-pets/ArticleStandard/Article/detail/514870?contextCategoryId=44830&amp;ref=25">

    <title>Custom ambulance transports pets</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Custom-ambulance-transports-pets/ArticleStandard/Article/detail/514870?contextCategoryId=44830&amp;ref=25</link>

    <description>A refurbished ambulance transfers referral patients between WestVet Emergency Center in Meridian,
    Idaho, and nearby practices.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Marketing-to-the-masses/ArticleStandard/Article/detail/466850?contextCategoryId=44830&amp;ref=25">

    <title>Marketing to the masses</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Marketing-to-the-masses/ArticleStandard/Article/detail/466850?contextCategoryId=44830&amp;ref=25</link>

    <description>A lot of practitioners get outflanked by the increasing nemesis of competition.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>The worst client ever seen in equine practice</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/The-worst-client-ever/ArticleStandard/Article/detail/458769?contextCategoryId=44830&amp;ref=25</link>

    <description>You know those horse owners who ruin an otherwise great day? Well, shape 'em up&amp;amp;mdash;or ship
    'em out.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Come-from-behind-communication/ArticleStandard/Article/detail/431965?contextCategoryId=44830&amp;ref=25">

    <title>Come-from-behind communication</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Come-from-behind-communication/ArticleStandard/Article/detail/431965?contextCategoryId=44830&amp;ref=25</link>

    <description>Are your conversational skills lagging in the stretch? Use these tips to pull ahead by overcoming
    problems and winning clients' respect.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Collecting-cash-and-keeping-clients/ArticleStandard/Article/detail/370114?contextCategoryId=44830&amp;ref=25">

    <title>Collecting cash and keeping clients</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Collecting-cash-and-keeping-clients/ArticleStandard/Article/detail/370114?contextCategoryId=44830&amp;ref=25</link>

    <description>Getting paid for your services and staying in clients' good graces don't have to be mutually exclusive
    goals. Try these tips to collect fees quickly and with grace.</description>

    <dc:date>2006-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Options for your marketing plan</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Options-for-your-marketing-plan/ArticleStandard/Article/detail/358157?contextCategoryId=44830&amp;ref=25</link>

    <description>After researching your customers, you'll be ready to set a marketing plan that fits your practice's
    needs</description>

    <dc:date>2006-07-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/If-you-market-they-will-come/ArticleStandard/Article/detail/357438?contextCategoryId=44830&amp;ref=25">

    <title>If you market, they will come</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/If-you-market-they-will-come/ArticleStandard/Article/detail/357438?contextCategoryId=44830&amp;ref=25</link>

    <description>The key to attracting a crowd: Knowing what your clients want and raising your level of service to
    meet their needs. Then you can tap marketing tactics to spread the word.</description>

    <dc:date>2006-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-do-you-wow-em/ArticleStandard/Article/detail/323663?contextCategoryId=44830&amp;ref=25">

    <title>How do you wow 'em?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-do-you-wow-em/ArticleStandard/Article/detail/323663?contextCategoryId=44830&amp;ref=25</link>

    <description>Treat your clients better than their own doctor does. And keep in mind, it's small investments in
    service that make the difference.</description>

    <dc:date>2006-05-01T04:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/10-ways-to-avoid-a-lawsuit/ArticleStandard/Article/detail/319439?contextCategoryId=44830&amp;ref=25">

    <title>10 ways to avoid a lawsuit</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/10-ways-to-avoid-a-lawsuit/ArticleStandard/Article/detail/319439?contextCategoryId=44830&amp;ref=25</link>

    <description>Making sure you're on the same page with clients is the best way to avoid malpractice claims. Use
    these strategies to refine your approach and avoid potential trouble spots.</description>

    <dc:date>2006-04-01T05:00:00Z</dc:date>

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    <title>The road ahead: staying put</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/The-road-ahead-staying-put/ArticleStandard/Article/detail/319437?contextCategoryId=44830&amp;ref=25</link>

    <description>Changes in horse owners' expectations clear a path for better working conditions?and may let you
    dedicate more time to your patients.</description>

    <dc:date>2006-04-01T05:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Campaign-encourages-twice-a-year-equine-exams/ArticleStandard/Article/detail/302621?contextCategoryId=44830&amp;ref=25">

    <title>Campaign encourages twice-a-year equine exams</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Campaign-encourages-twice-a-year-equine-exams/ArticleStandard/Article/detail/302621?contextCategoryId=44830&amp;ref=25</link>

    <description>A new campaign launched by the American Association of Equine Practitioners and Fort Dodge Animal
    Health aims to let owners know their horses should get exams twice a year&amp;amp;#8212;in the spring and
    fall.</description>

    <dc:date>2006-02-01T05:00:00Z</dc:date>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Finding-good-clients/ArticleStandard/Article/detail/279844?contextCategoryId=44830&amp;ref=25">

    <title>Finding good clients</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Finding-good-clients/ArticleStandard/Article/detail/279844?contextCategoryId=44830&amp;ref=25</link>

    <description>Your clients seek you out because your approach meets their needs.</description>

    <dc:date>2006-01-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Staying-on-schedule/ArticleStandard/Article/detail/253683?contextCategoryId=44830&amp;ref=25">

    <title>Staying on schedule</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Staying-on-schedule/ArticleStandard/Article/detail/253683?contextCategoryId=44830&amp;ref=25</link>

    <description>Conversations may stray more when you're not totally focused.</description>

    <dc:date>2005-12-01T05:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Revenue-negotiations-Talking-smart/ArticleStandard/Article/detail/171849?contextCategoryId=44830&amp;ref=25">

    <title>Revenue negotiations: Talking smart</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Revenue-negotiations-Talking-smart/ArticleStandard/Article/detail/171849?contextCategoryId=44830&amp;ref=25</link>

    <description>A good negotiator earns up to $31,000 more a year. But pay heed; bad negotiations can cost you big.
    Are you letting too much money trot off?</description>

    <dc:date>2005-08-01T04:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Rein-in-overactive-horse-owners/ArticleStandard/Article/detail/164836?contextCategoryId=44830&amp;ref=25">

    <title>Rein in overactive horse owners</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Rein-in-overactive-horse-owners/ArticleStandard/Article/detail/164836?contextCategoryId=44830&amp;ref=25</link>

    <description>Apply these five strategies to make the most of your relationship with horse owners who think they
    know it all.</description>

    <dc:date>2005-06-01T04:00:00Z</dc:date>

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  </item>

  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Are-you-grooming-your-practice/ArticleStandard/Article/detail/160452?contextCategoryId=44830&amp;ref=25">

    <title>Are you grooming your practice?</title>

    <link>
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    <description>The day you become an owner is the day you should start planning to sell. Here's why&amp;amp;#8212;and
    a look at what to consider.</description>

    <dc:date>2005-05-01T04:00:00Z</dc:date>

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