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    <description>Essential characteristics for associates hoping to get their own practice off the
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    <description>Don't horse around with invoicing. Hire a bookkeeper to help.</description>

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    <description>Horse owners open to reopening of U.S. processing plants, according to survey.</description>

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    <description>It's been difficult to hear persistent reports about unwanted or abandoned horses in recent months.
    But here's the good news: You can help save unwanted horses. And in some cases, finding ways to help the animals
    you love can even lead to increased client confidence and trust.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/232009/600918null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/How-should-I-price-supplements-dewormers-and-so-on/ArticleStandard/Article/detail/600906?contextCategoryId=44828&amp;ref=25">

    <title>How should I price supplements, dewormers, and so on, to compete with online pharmacies? (Sponsored by
    Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/How-should-I-price-supplements-dewormers-and-so-on/ArticleStandard/Article/detail/600906?contextCategoryId=44828&amp;ref=25</link>

    <description>The experts sound off on the attitude you should take and what practical ways you can
    compete</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Economic-troubles-extend-to-Virginia-Techs-equine-/ArticleStandard/Article/detail/600677?contextCategoryId=44828&amp;ref=25">

    <title>Economic troubles extend to Virginia-Tech's equine center</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Economic-troubles-extend-to-Virginia-Techs-equine-/ArticleStandard/Article/detail/600677?contextCategoryId=44828&amp;ref=25</link>

    <description>Blacksburg, Va. -- Virginia Tech's Marion duPont Scott Equine Medical Center is eliminating a handful
    of positions as a result of economic woes.</description>

    <dc:date>2009-05-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Equine+Solutions/Equine-discounts-A-real-life-case-study/ArticleStandard/Article/detail/600458?contextCategoryId=44828&amp;ref=25">

    <title>Equine discounts: A real-life case study</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Equine+Solutions/Equine-discounts-A-real-life-case-study/ArticleStandard/Article/detail/600458?contextCategoryId=44828&amp;ref=25</link>

    <description>Sometimes discounts can do wonders for veterinary practices. Other times, they fail miserably. One
    equine practitioner has experienced both scenarios.</description>

    <dc:date>2009-05-28T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Can-discounts-work-for-your-equine-practice/ArticleStandard/Article/detail/600457?contextCategoryId=44828&amp;ref=25">

    <title>Can discounts work for your equine practice?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Can-discounts-work-for-your-equine-practice/ArticleStandard/Article/detail/600457?contextCategoryId=44828&amp;ref=25</link>

    <description>Do you discount your services or focus on other ways to keep clients coming back? Two equine practice
    experts weigh in.</description>

    <dc:date>2009-05-28T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Unwanted-horse-relief-campaign-aids-1400-horses-so/ArticleStandard/Article/detail/598661?contextCategoryId=44828&amp;ref=25">

    <title>Unwanted-horse relief campaign aids 1,400 horses so far</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Unwanted-horse-relief-campaign-aids-1400-horses-so/ArticleStandard/Article/detail/598661?contextCategoryId=44828&amp;ref=25</link>

    <description>Roseland, N.J. -- A veterinary program launched four months ago to provide vaccines for unwanted
    horses through equine rescue and retirement facilities so far has helped more than 1,400 horses nationwide,
    organizers report.</description>

    <dc:date>2009-05-18T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/dvm/212009/598661null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Horse-owners-push-lawmakers-to-relax-dentistry-reg/ArticleStandard/Article/detail/598704?contextCategoryId=44828&amp;ref=25">

    <title>Horse owners push lawmakers to relax dentistry regulations</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Horse-owners-push-lawmakers-to-relax-dentistry-reg/ArticleStandard/Article/detail/598704?contextCategoryId=44828&amp;ref=25</link>

    <description>For nearly 20 years, equine dentistry has been considered a veterinary act in Oklahoma.</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/dvm/212009/598704/DVM_veterinarynews_equine_dentistry_flash.s_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+news/Web-exclusive-Challenges-of-a-rural-vet/ArticleStandard/Article/detail/592315?contextCategoryId=44828&amp;ref=25">

    <title>Web exclusive: Challenges of a rural vet</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+news/Web-exclusive-Challenges-of-a-rural-vet/ArticleStandard/Article/detail/592315?contextCategoryId=44828&amp;ref=25</link>

    <description>Dr. Shelley Lenz refuses to be typecast into the role of overworked, underpaid rural
    vet.</description>

    <dc:date>2009-04-08T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Shelter-from-the-economic-storm/ArticleStandard/Article/detail/590718?contextCategoryId=44828&amp;ref=25">

    <title>Shelter from the economic storm</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Shelter-from-the-economic-storm/ArticleStandard/Article/detail/590718?contextCategoryId=44828&amp;ref=25</link>

    <description>You can't control the bad economic news, but you can lift your employees' spirits with a heartfelt
    focus on team morale.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Finding-balance-when-money-is-tight-Sponsored-by-I/ArticleStandard/Article/detail/585015?contextCategoryId=44828&amp;ref=25">

    <title>Finding balance when money is tight (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Finding-balance-when-money-is-tight-Sponsored-by-I/ArticleStandard/Article/detail/585015?contextCategoryId=44828&amp;ref=25</link>

    <description>In times of economic hardship, some practitioners might be asking if fee schedules need to be adjusted
    to ease the financial burden on clients, but there's no reason to start discounting based on media hype or isolated
    incidents. Instead, focus on developing smart, short-term business practices that will keep your revenue stream
    flowing and strengthen your bond with clients.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/102009/585015null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Make-friends-when-you-make-referrals/ArticleStandard/Article/detail/586720?contextCategoryId=44828&amp;ref=25">

    <title>Make friends when you make referrals</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Make-friends-when-you-make-referrals/ArticleStandard/Article/detail/586720?contextCategoryId=44828&amp;ref=25</link>

    <description>Good communication and no-poaching policies can turn competitors into fans.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Give-your-practice-an-inventory-intervention/ArticleStandard/Article/detail/584377?contextCategoryId=44828&amp;ref=25">

    <title>Give your practice an inventory intervention</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Give-your-practice-an-inventory-intervention/ArticleStandard/Article/detail/584377?contextCategoryId=44828&amp;ref=25</link>

    <description>Solve inventory problems with this nine-step guide.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Diagnostic+Center/Nail-down-your-digital-radiography-fees/ArticleStandard/Article/detail/573855?contextCategoryId=44828&amp;ref=25">

    <title>Nail down your digital radiography fees</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Diagnostic+Center/Nail-down-your-digital-radiography-fees/ArticleStandard/Article/detail/573855?contextCategoryId=44828&amp;ref=25</link>

    <description>Use these strategies to find your ideal digital radiography fees.</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/022009/573855null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Home-is-where-the-tax-relief-is/ArticleStandard/Article/detail/573845?contextCategoryId=44828&amp;ref=25">

    <title>Home is where the tax relief is</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Home-is-where-the-tax-relief-is/ArticleStandard/Article/detail/573845?contextCategoryId=44828&amp;ref=25</link>

    <description>Property owners and first-time homebuyers can take advantage of tax breaks.</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/022009/573845/veterinary_hometaxrelief_bf_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Live-from-AAEP/ArticleStandard/Article/detail/570975?contextCategoryId=44828&amp;ref=25">

    <title>An unwanted horse epidemic</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Live-from-AAEP/ArticleStandard/Article/detail/570975?contextCategoryId=44828&amp;ref=25</link>

    <description>What can be done about the growing problem of unwanted and abandoned horses in America?</description>

    <dc:date>2008-12-10T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/dvm/502008/570975/DVM_veterinarynews_unwanted_horses_flash.s_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/What-is-the-toughest-financial-challenge-youve-eve/ArticleStandard/Article/detail/571844?contextCategoryId=44828&amp;ref=25">

    <title>What is the toughest financial challenge you've ever faced in your career? (Sponsored by
    Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/What-is-the-toughest-financial-challenge-youve-eve/ArticleStandard/Article/detail/571844?contextCategoryId=44828&amp;ref=25</link>

    <description>This issues question: What is the toughest financial challenge you've ever faced in your
    career?</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/512008/571844null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Is-there-a-simple-formula-to-assess-the-value-of-m/ArticleStandard/Article/detail/571840?contextCategoryId=44828&amp;ref=25">

    <title>Is there a simple formula to assess the value of my practice? How do goodwill, inventory, and depreciated
    equipment factor into it? (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Is-there-a-simple-formula-to-assess-the-value-of-m/ArticleStandard/Article/detail/571840?contextCategoryId=44828&amp;ref=25</link>

    <description>The excess earnings concept, Excess Earning and Single Period Capitalization Methodologies, is a
    widely used tool to assess the value of an equine practice.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/512008/571840null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/I-am-considering-getting-into-the-telemedicine-are/ArticleStandard/Article/detail/571841?contextCategoryId=44828&amp;ref=25">

    <title>I am considering getting into the telemedicine arena. Is there anything I should be aware of before I start
    to market in this area? (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/I-am-considering-getting-into-the-telemedicine-are/ArticleStandard/Article/detail/571841?contextCategoryId=44828&amp;ref=25</link>

    <description>The allure of telemedicine is appealing, especially to equine practitioners. Instead of long days
    behind the windshield or slaving over a horse's mouth on the hottest day of the year, you can be sitting in your
    air conditioned office&amp;amp;mdash;looking at a computer screen, answering questions and solving
    problems.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/512008/571841null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Dealing-with-a-recession-Sponsored-by-IntervetSche/ArticleStandard/Article/detail/571839?contextCategoryId=44828&amp;ref=25">

    <title>Dealing with a recession (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Dealing-with-a-recession-Sponsored-by-IntervetSche/ArticleStandard/Article/detail/571839?contextCategoryId=44828&amp;ref=25</link>

    <description>In these challenging economic times, it is important that equine
    veterinarians&amp;amp;Acirc;&amp;amp;shy; be creative&amp;amp;mdash;not complacent&amp;amp;mdash;with respect to
    boosting their bottom lines. Just as a proactive, multimodal approach is often needed to treat
    certain&amp;amp;Acirc;&amp;amp;shy; diseases, the following is a nine-step treatment plan for what might be ailing
    your practice&amp;amp;Acirc;&amp;amp;shy;.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/512008/571839null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Inventory-calculation-worksheet/ArticleStandard/Article/detail/563468?contextCategoryId=44828&amp;ref=25">

    <title>Inventory calculation worksheet</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Inventory-calculation-worksheet/ArticleStandard/Article/detail/563468?contextCategoryId=44828&amp;ref=25</link>

    <description>Download this Excel worksheet to figure your equine practice's inventory turns per year.</description>

    <dc:date>2008-11-05T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/452008/563468null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/KHRC-wants-license-fee-increase-for-vets-others/ArticleStandard/Article/detail/562252?contextCategoryId=44828&amp;ref=25">

    <title>KHRC wants license fee increase for vets, others</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/KHRC-wants-license-fee-increase-for-vets-others/ArticleStandard/Article/detail/562252?contextCategoryId=44828&amp;ref=25</link>

    <description>Lexington, Ky. -- Veterinarians and others working at racetracks in Kentucky are facing an increase in
    licensing fees in 2009.</description>

    <dc:date>2008-10-31T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Harness-your-inventory/ArticleStandard/Article/detail/562678?contextCategoryId=44828&amp;ref=25">

    <title>Harness your inventory</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Harness-your-inventory/ArticleStandard/Article/detail/562678?contextCategoryId=44828&amp;ref=25</link>

    <description>Carrying too much inventory can hurt your practice's bottom line.</description>

    <dc:date>2008-10-22T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/442008/562678/veterinary_harness_EQ_flash.jpg</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/A-virtual-success-Sponsored-by-IntervetSchering-Pl/ArticleStandard/Article/detail/556046?contextCategoryId=44828&amp;ref=25">

    <title>A virtual success (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/A-virtual-success-Sponsored-by-IntervetSchering-Pl/ArticleStandard/Article/detail/556046?contextCategoryId=44828&amp;ref=25</link>

    <description>How has your practice's website affected your bottom line?</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/402008/556046null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/Making-informed-decisions-Sponsored-by-IntervetSch/ArticleStandard/Article/detail/556045?contextCategoryId=44828&amp;ref=25">

    <title>Making informed decisions (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/Making-informed-decisions-Sponsored-by-IntervetSch/ArticleStandard/Article/detail/556045?contextCategoryId=44828&amp;ref=25</link>

    <description>Knowing when to upgrade and when to hold on to equipment can save&amp;amp;mdash;and
    make&amp;amp;mdash;you money.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/402008/556045null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/How-can-solo-practitioners-secure-better-terms-on-/ArticleStandard/Article/detail/557152?contextCategoryId=44828&amp;ref=25">

    <title>How can solo practitioners secure better terms on business loans? (Sponsored by Intervet/Schering-Plough
    Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Veterinary+Equine/How-can-solo-practitioners-secure-better-terms-on-/ArticleStandard/Article/detail/557152?contextCategoryId=44828&amp;ref=25</link>

    <description>Providing a good explanation for your request and backing it up with a business plan is a good way to
    obtain favorable terms on a loan.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/avhc/412008/557152null</EMSArticle:flashImageUrl>

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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Stationary-vs-ambulatory-Your-place-or-mine-Doc/ArticleStandard/Article/detail/549435?contextCategoryId=44828&amp;ref=25">

    <title>Stationary vs. ambulatory: Your place or mine, Doc?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Stationary-vs-ambulatory-Your-place-or-mine-Doc/ArticleStandard/Article/detail/549435?contextCategoryId=44828&amp;ref=25</link>

    <description>Consider two crucial factors when you're deciding between an ambulatory or stationary equine
    practice.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Financial-planner-Its-never-too-late-to-prepare-fo/ArticleStandard/Article/detail/534724?contextCategoryId=44828&amp;ref=25">

    <title>Financial planner: It's never too late to prepare for retirement</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Financial-planner-Its-never-too-late-to-prepare-fo/ArticleStandard/Article/detail/534724?contextCategoryId=44828&amp;ref=25</link>

    <description>Don't be afraid to start planning now.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Buying-and-selling-essentials-Sponsored-by-Interve/ArticleStandard/Article/detail/566459?contextCategoryId=44828&amp;ref=25">

    <title>Buying and selling essentials (Sponsored by Intervet/Schering-Plough Animal Health)</title>

    <link>
    http://veterinarycalendar.dvm360.com/avhc/Equine+financial+management/Buying-and-selling-essentials-Sponsored-by-Interve/ArticleStandard/Article/detail/566459?contextCategoryId=44828&amp;ref=25</link>

    <description>Whether you're planning to purchase an equine practice, or sell one, you're embarking on a journey
    that will lead to one of the biggest milestones in your veterinary career. So where do you start? Right here, by
    keeping these essential tips in mind as you travel toward practice ownership or sale.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-to-lower-gas-consumption-when-gas-prices-are-r/ArticleStandard/Article/detail/518688?contextCategoryId=44828&amp;ref=25">

    <title>How to lower gas consumption when gas prices are rising</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/How-to-lower-gas-consumption-when-gas-prices-are-r/ArticleStandard/Article/detail/518688?contextCategoryId=44828&amp;ref=25</link>

    <description>Here are ways to improve your gas mileage, whether you commute to work or drive all day as a mobile
    doctor.</description>

    <dc:date>2008-05-22T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Recession-in-the-equine-world/ArticleStandard/Article/detail/510890?contextCategoryId=44828&amp;ref=25">

    <title>Recession in the equine world</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Recession-in-the-equine-world/ArticleStandard/Article/detail/510890?contextCategoryId=44828&amp;ref=25</link>

    <description>The impact of a recession, if it happens, on equine veterinarians will be uneven, just as it will be
    in the small animal world, experts say.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/11-ways-to-boost-your-equine-practices-value/ArticleStandard/Article/detail/510888?contextCategoryId=44828&amp;ref=25">

    <title>11 ways to boost your equine practice's value</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/11-ways-to-boost-your-equine-practices-value/ArticleStandard/Article/detail/510888?contextCategoryId=44828&amp;ref=25</link>

    <description>A major portion of the value of your practice is based on profitability. So to increase your
    practice's value, it's important to manage your profits, revenue, and expenses.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Its-not-too-late-for-deductions/ArticleStandard/Article/detail/502324?contextCategoryId=44828&amp;ref=25">

    <title>It's not too late for deductions</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Its-not-too-late-for-deductions/ArticleStandard/Article/detail/502324?contextCategoryId=44828&amp;ref=25</link>

    <description>You still may be able to lower your tax bill.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Your-winter-run-Making-the-most-of-the-slow-season/ArticleStandard/Article/detail/485068?contextCategoryId=44828&amp;ref=25">

    <title>Your winter run: Making the most of the slow season</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Your-winter-run-Making-the-most-of-the-slow-season/ArticleStandard/Article/detail/485068?contextCategoryId=44828&amp;ref=25</link>

    <description>Make the most of downtime with a well-earned vacation, wellness appointments, and practice
    housekeeping.</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Sizing-up-your-equine-veterinary-practice/ArticleStandard/Article/detail/479737?contextCategoryId=44828&amp;ref=25">

    <title>Sizing up your equine veterinary practice</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Sizing-up-your-equine-veterinary-practice/ArticleStandard/Article/detail/479737?contextCategoryId=44828&amp;ref=25</link>

    <description>Why are so many equine practitioners having trouble selling their practices? Don't let it be
    you.</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/The-As-to-your-Qs/ArticleStandard/Article/detail/454978?contextCategoryId=44828&amp;ref=25">

    <title>The A's to your Q's</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/The-As-to-your-Qs/ArticleStandard/Article/detail/454978?contextCategoryId=44828&amp;ref=25</link>

    <description>Got a burning question? You just might find the answer here.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/No-better-time-to-pay-than-now/ArticleStandard/Article/detail/438141?contextCategoryId=44828&amp;ref=25">

    <title>No better time to pay than now</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/No-better-time-to-pay-than-now/ArticleStandard/Article/detail/438141?contextCategoryId=44828&amp;ref=25</link>

    <description>This California equine practice brightened its future by changing its fees and billing policy in the
    present.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/262007/438141null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Time-to-budge-on-budgeting/ArticleStandard/Article/detail/411955?contextCategoryId=44828&amp;ref=25">

    <title>Time to budge on budgeting</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Time-to-budge-on-budgeting/ArticleStandard/Article/detail/411955?contextCategoryId=44828&amp;ref=25</link>

    <description>You've put it off long enough. Make time to check your numbers so you can make smart financial
    decisions for your practice.</description>

    <dc:date>2007-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/112007/411955null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Evaluating-an-equipment-purchase/ArticleStandard/Article/detail/621434?contextCategoryId=44828&amp;ref=25">

    <title>Evaluating an equipment purchase</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Evaluating-an-equipment-purchase/ArticleStandard/Article/detail/621434?contextCategoryId=44828&amp;ref=25</link>

    <description>Will that new piece of equipment pull its weight in your practice?</description>

    <dc:date>2007-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/352009/621434null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/X-marks-the-spot/ArticleStandard/Article/detail/396693?contextCategoryId=44828&amp;ref=25">

    <title>X marks the spot</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/X-marks-the-spot/ArticleStandard/Article/detail/396693?contextCategoryId=44828&amp;ref=25</link>

    <description>You've bought new digital radiography equipment. Now where will your fees land? Will you just break
    even or make a profit?</description>

    <dc:date>2007-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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    <title>Just in the nick of time</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Just-in-the-nick-of-time/ArticleStandard/Article/detail/386093?contextCategoryId=44828&amp;ref=25</link>

    <description>You need the right inventory, in the right place, at the right time. These 8 experts give concrete
    strategies to help you achieve that goal.</description>

    <dc:date>2006-11-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Get-wired-up/ArticleStandard/Article/detail/381880?contextCategoryId=44828&amp;ref=25">

    <title>Get wired up</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Get-wired-up/ArticleStandard/Article/detail/381880?contextCategoryId=44828&amp;ref=25</link>

    <description>Plug yourself and your team into the latest technology to improve communication&amp;amp;mdash;and your
    bottom line.</description>

    <dc:date>2006-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Collecting-cash-and-keeping-clients/ArticleStandard/Article/detail/370114?contextCategoryId=44828&amp;ref=25">

    <title>Collecting cash and keeping clients</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Collecting-cash-and-keeping-clients/ArticleStandard/Article/detail/370114?contextCategoryId=44828&amp;ref=25</link>

    <description>Getting paid for your services and staying in clients' good graces don't have to be mutually exclusive
    goals. Try these tips to collect fees quickly and with grace.</description>

    <dc:date>2006-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Options-for-your-marketing-plan/ArticleStandard/Article/detail/358157?contextCategoryId=44828&amp;ref=25">

    <title>Options for your marketing plan</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Options-for-your-marketing-plan/ArticleStandard/Article/detail/358157?contextCategoryId=44828&amp;ref=25</link>

    <description>After researching your customers, you'll be ready to set a marketing plan that fits your practice's
    needs</description>

    <dc:date>2006-07-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/If-you-market-they-will-come/ArticleStandard/Article/detail/357438?contextCategoryId=44828&amp;ref=25">

    <title>If you market, they will come</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/If-you-market-they-will-come/ArticleStandard/Article/detail/357438?contextCategoryId=44828&amp;ref=25</link>

    <description>The key to attracting a crowd: Knowing what your clients want and raising your level of service to
    meet their needs. Then you can tap marketing tactics to spread the word.</description>

    <dc:date>2006-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://www.dvm360.com/veterinary/data/articlestandard/vetec/282006/357438null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Help-I-need-somebody/ArticleStandard/Article/detail/333608?contextCategoryId=44828&amp;ref=25">

    <title>Help! I need somebody</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Help-I-need-somebody/ArticleStandard/Article/detail/333608?contextCategoryId=44828&amp;ref=25</link>

    <description>EVERYONE IS CAPABLE OF MULTITASKING, but equine practitioners take the gold medal: driving the truck
    to the next appointment, talking on the cell phone, writing invoices, and keeping up with new technology. But at
    what expense? And how can you manage all those jobs and still focus on providing high-quality
    medicine?</description>

    <dc:date>2006-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Shrinking-accounts-receivable/ArticleStandard/Article/detail/253686?contextCategoryId=44828&amp;ref=25">

    <title>Shrinking accounts receivable</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+business/Shrinking-accounts-receivable/ArticleStandard/Article/detail/253686?contextCategoryId=44828&amp;ref=25</link>

    <description>I'm tired of having a huge pile of accounts receivable. How can I manage this better?</description>

    <dc:date>2005-12-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Getting-a-grasp-on-fees/ArticleStandard/Article/detail/253682?contextCategoryId=44828&amp;ref=25">

    <title>Getting a grasp on fees</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Getting-a-grasp-on-fees/ArticleStandard/Article/detail/253682?contextCategoryId=44828&amp;ref=25</link>

    <description>I do primarily small animal ambulatory work in the Midwest. I'm new to equine practice and trying to
    get a grasp on fees. There seems to be no rhyme or reason to the charges I've seen in our area. Help!</description>

    <dc:date>2005-12-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Check-these-four-critical-issues/ArticleStandard/Article/detail/178503?contextCategoryId=44828&amp;ref=25">

    <title>Check these four critical issues</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Check-these-four-critical-issues/ArticleStandard/Article/detail/178503?contextCategoryId=44828&amp;ref=25</link>

    <description>Use high-quality medicine, strong communication skills, and both internal and external marketing to
    create clients who act as advocates for the practice.</description>

    <dc:date>2005-09-01T04:00:00Z</dc:date>

    <EMSArticle:contentFormat>XML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Revenue-negotiations-Talking-smart/ArticleStandard/Article/detail/171849?contextCategoryId=44828&amp;ref=25">

    <title>Revenue negotiations: Talking smart</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Revenue-negotiations-Talking-smart/ArticleStandard/Article/detail/171849?contextCategoryId=44828&amp;ref=25</link>

    <description>A good negotiator earns up to $31,000 more a year. But pay heed; bad negotiations can cost you big.
    Are you letting too much money trot off?</description>

    <dc:date>2005-08-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Comparison-of-pay-and-living-expenses/ArticleStandard/Article/detail/169567?contextCategoryId=44828&amp;ref=25">

    <title>Comparison of pay and living expenses</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Comparison-of-pay-and-living-expenses/ArticleStandard/Article/detail/169567?contextCategoryId=44828&amp;ref=25</link>

    <description>When you consider the cost of living in your area, you get a clearer picture of what you need to pay
    to attract and keep strong team members.</description>

    <dc:date>2005-07-07T04:00:00Z</dc:date>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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  <item
  rdf:about="http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Grow-revenue-loyalty-horse-health-with-routine-den/ArticleStandard/Article/detail/168350?contextCategoryId=44828&amp;ref=25">

    <title>Grow revenue, loyalty, horse health with routine dental examinations</title>

    <link>
    http://veterinarynews.dvm360.com/dvm/Veterinary+Equine/Grow-revenue-loyalty-horse-health-with-routine-den/ArticleStandard/Article/detail/168350?contextCategoryId=44828&amp;ref=25</link>

    <description>Does every horse that you see undergo a dental exam? Is a complete oral exam including the use of
    sedation, a full-mouth speculum, a good headlight and a dental mirror part of your yearly preventative maintenance
    program? Do you include a complete oral exam as a part of all your pre-purchase exams? If you answered
    &amp;#34;Yes&amp;#34; to these questions, then you are, unfortunately, in the minority of equine practitioners
    today.</description>

    <dc:date>2005-07-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Are-you-grooming-your-practice/ArticleStandard/Article/detail/160452?contextCategoryId=44828&amp;ref=25">

    <title>Are you grooming your practice?</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Are-you-grooming-your-practice/ArticleStandard/Article/detail/160452?contextCategoryId=44828&amp;ref=25</link>

    <description>The day you become an owner is the day you should start planning to sell. Here's why&amp;amp;#8212;and
    a look at what to consider.</description>

    <dc:date>2005-05-01T04:00:00Z</dc:date>

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    <title>Pinpointing price</title>

    <link>
    http://veterinarybusiness.dvm360.com/vetec/Veterinary+Equine/Pinpointing-price/ArticleStandard/Article/detail/153223?contextCategoryId=44828&amp;ref=25</link>

    <description>Imagine you receive a call about a horse experiencing a severe case of colic. You stabilize the horse
    and perform a physical examination, after which the horse exhibits signs of colic again.</description>

    <dc:date>2005-04-01T05:00:00Z</dc:date>

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