Dr. Mary Ann Vande Linde is a nationally recognized veterinary consultant and educator with VMC Inc., specializing in the areas of preventive care and client communications. She travels internationally, teaching at veterinary colleges, technician schools, and veterinary conferences, and she has been featured on radio and television. A graduate of the University of Georgia?s College of Veterinary Medicine and a former private practitioner, Dr. Vande Linde lives in Atlanta with her beautiful cat, Hannah.
During a recent roundtable discussion, leading experts in the fields of veterinary parasitology, dermatology, behavior, and client communication gathered to discuss parasite control opportunities in clinical practice.
If you were going to spend $100 on a new set of tires, wouldn't you want to know why? Were the old ones worn out, or do the new ones work better in snow? Knowing why you should care makes it easier to make the decision to spend. And the same is true for clients and their pets. Clients expect a recommendation each time they visit your hospital, and they want to know how your recommendations benefit them and their pets. Once they know why they should care, they're more likely to comply.
When a prospective client calls to ask how much I charge for a standard visit, my receptionist explains that my fees vary depending on the nature of the visit. I suspect this answer is driving away clients who are comparing fees as they search for a new veterinarian. Should my receptionist be more specific?