Life stages: The next step
New owners of puppies and kittens aren’t the only pet parents who need guidance from you and your veterinary team—adult and senior pet owners need help, too. From understanding the need for preventive diagnostics and parasite control to identifying signs of illness and aging in older pets, make sure your clients are aware of their pet’s needs—at every life stage—by following these next steps.
1. Lay the groundwork. Don’t put the conversation about preventive diagnostics on hold until a client’s pet is an adult. Make sure new puppies and kittens get off on the right paw by discussing the importance of heartworm and fecal tests—and other wellness screening tests, like CBCs and chemistry panels—with clients as soon as possible. This article offers tips to get started.
2. 2. Customize your care. Gather your team and review the services your practice recommends at each life stage. Does anything need updating? Are you conveying the importance of preventive wellness and care for pets of all ages? If not, take a peek at these recommendations and develop not only a list of the life stage services and care you want to offer, but also a solid plan for presenting this information to your clients.
3. Stay savvy with social media. Make sure your team stands out from other veterinary practices by sending out reminders and facts about young, adult and senior pet wellness and preventive care on social media channels, like Facebook and Twitter. Bonus: We’ve already written the blurbs for you! Check out these social media posts that are ready to go.