Gary I. Glassman, CPA, is a member of the Veterinary Economics Editorial Advisory Board who has worked exclusively with veterinarians for more than 20 years. He specializes in accounting, tax planning, and practice transitions and is a partner with Burzenski and Co. P.C. in East Haven, Conn.
Marketing in today's practice plays an important part of a practice way to generate new business and keep existing clients happy. If you look at the way at how new clients determine who to pick their veterinarian it comes from one of four main ways: referrals, location, signage and your internet presence.