Cat care game-changer: The feline care toolkit
Even as the most popular pet in North America, getting cats (and their owners, of course) in the door—and getting them to come back—can be tricky. But crucial changes to your client communication, practice protocols and team education can be cat care game-changers. We combine the best medicine, savviest business tips and most comprehensive team tools to bring you a package that is sure to improve your hospital's cat-titude.
> Those frustrating vomiting cats: How a search for the underlying cause of frequent hairballs and vomiting led to what should become a new protocol for all cats with this type of history. PLUS, diagnostic and therapeutic approach to chronic vomiting in cats: an algorithm
> Baby, I got your money: You CAN get past clients' bias on spending money for veterinary service.
Tools to start using today:
> How to respond to cat owners who resist veterinary care.
> Hit an Internet jackpot with cat facts, stats and folklore—and engage with your cat-owning clients online.
> Want a deeper connection? Go breed-specific. Here are a bunch of posts and tweets about Sphynx cats—with the goal of connecting with a specific audience, you can make a real difference in engagement online.
Video & audio tools
> Don't stress out that cat! Use this video to help explain what causes stress and anxiety in cats.
> All stopped up: Dr. Margie Scherk explains how clients can recognize constipation in their cat
> From Dr. Elizabeth Colleran, two strategies for bringing more feline patients into your practice
> The business case for seeing more cats
> Have you heard? Anxiety amplifies pain in cats
> What are cat owners asking Dr. Google? Ernie Ward discusses what you need to know about cat owners online behavior.
> What is good healthcare for cats?
> Practice tool: The feline report card
> Stress triggers for cats
> Scratch that! How to find appropriate scratching posts for your cat
> The top 10 most searched cat questions on Google
Even more cat care tools and tips:
The dvm360 social media marketing kit for feline care
Use these pre-written Facebook posts and tweets to educate your clients about feline wellness and care. (That's right. It's social media outreach made easy!)
A free iPad module on feline care for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Educate and entertain your clients with interactive quizzes, videos and easy-to-process information about feline care and wellness. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.
Advocating feline care and wellness is a team effort. Watch these videos for tips and techniques that clinicians, technicians and clients can use.
> Make the carrier a cat's friend, not a foe
> Top 10 ways to screw up a feline visit
> How to make cats hate your practice
Take advantage of these handouts to reinforce your message about feline care to your clients and your team. Just click, print and hand them out or post them in your clinic.
> Managing your cat's diabetes
> Tips for healthy weight loss in cats
> What's in your cat's mouth?
> Scoop out litter box problems in cats
Take the next step
Of course, the whole point is to get these tools and ideas into action so your team can discuss feline care with clients and help them understand how to help their cats have healthier, happier lives. Use these four strategies to make a plan and successfully implement it.
Does your team do a great job discussing the importance of feline wellness and care with pet owners? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? Let us know.