When it seems like a pet has a dermatology issue, what happens next? Is it right off to the veterinary hospital, or do pet owners skip the DVM and head for Dr. Google? Data from the Pet Owner Paths study illuminates the differences between you and your clients on what happens next.
A survey of veterinary teams and their clients yielded some buggy data. Namely, there was a difference between what veterinary teams thought pet owners learned and valued, and what pet owners thought and valued. Is this you?
The latest installment in the Nationwide Purdue Veterinary Price Index digs deeper into GP vs. specialist, corporate vs. "Main Street" practice, and urban vs. suburban vs. rural. It's all based on millions of receipts from the pet insurance provider's database from 2009 to 2017.
Compensation can take many forms. To gain a clearer understanding of compensation in the veterinary industry, Veterinary Hospital Managers Association (VHMA) asked its members to detail practice procedures for compensating veterinarians.
Your millennial clients are hungry for data about their pets’ dental needs, according to the Merck-Unfenced Pet Owner Paths research, which looks at the steps pet owners take when making decisions about their pets’ health. Here’s where they’re getting their information—and how you can influence them.